As a communications professional, I try to keep my hand into a variety of social media platforms. I have recently poked into Pinterest, and found a lot of pictures, but I’ve also been following things on Tumblr for a couple years. I get a big kick out of the various Jane Austen related tumblrs, and some of the fuckyeah/fyeah/fy[meme] tumblrs.

One of my own tumblrs, which I’ve been running since I went to Sitka last spring, is Sea to Shining Tree, focusing on the Tongass and Southeast Alaska. Through that endeavor, I realized recently that there was a gaping hole in the fyeah memes that I could fill.

It is with great pleasure that I announce the launch of fyeah XTRA TUFFS, a place to express a passion for Alaska fashion, to celebrate the boot known as “Southeast sneakers,” or “Sitka slippers,” or any number of other monikers that reflect its amazing ubiquity in Southeast and other regions of Alaska. You can wear them fishing, as many people do, but they are also common streetwear for many places. With warm socks, you can wear them in the snow. With attached cleats, you can wear them on ice. You can wear them hiking or biking, or drinking or dancing. People wear them while they’re getting married.

When you think Texas, you probably think of cowboy hats. When you think of Alaska, you should think of xtra tufs. If you’re a tumblr, follow and signal boost, please!